# Fluence

> Behavioral intelligence infrastructure for AI-powered platforms. The missing layer between AI capabilities and human understanding.

**Tagline:** AI sees data. Fluence sees people.

Fluence is B2B infrastructure (like Stripe for payments, but for behavioral intelligence). We sit between digital signals (clicks, timing, hesitation, navigation) and AI applications, providing a persistent behavioral understanding layer that makes every AI interaction personalized.

## What Fluence Does

- Ingests digital behavioral signals and normalizes them into a behavioral event stream
- Builds per-human behavioral profiles with traits (stable), preferences (medium-term), and state (short-term)
- Maintains dual memory: semantic (facts/traits) + episodic (interaction timeline)
- Exposes a Profile API that returns model-ready behavioral context via `GET /context/{user_id}`
- Orchestrates requests, calls LLMs, logs episodes, and enforces guardrails
- Analyzes behavioral patterns only, never content. Privacy-first by architecture (LGPD + GDPR compliant)

## Proven Results (Fortics Pilot)

- 3.4 million behavioral profiles processed
- 40% churn reduction
- 2.3x conversion lift
- 3.5x ML accuracy improvement
- Less than 10 hours integration time

## Use Cases

- **Fintech:** Financial anxiety detection, risk cognition profiling, decision velocity tracking, personalized financial guidance
- **E-commerce:** Cart abandonment psychology, quality-vs-price profiling, behavioral recommendations, purchase readiness detection
- **Omnichannel Communication:** Per-user communication style, channel preference, timing optimization
- **AI Personalization:** Cross-model memory, persistent behavioral context for LLMs, per-human profiles instead of per-model memory

## Key Differentiators

- vs. Segment/Amplitude: They track what users do. Fluence understands how and why.
- vs. Salesforce/Adobe: Broad platforms, generic personalization. Fluence is the engine behind platforms.
- vs. Crystal/Humantic: Survey-based personality AI. Fluence infers from real behavior.
- vs. ChatGPT/Claude memory: Per-model memory. Fluence builds per-human, cross-model profiles.

## Company

- **Founder:** Luciana Frazao — Stanford Robotics MS (ARM Lab), AB InBev Global Innovation Lead (50+ countries), Women AI Entrepreneur 2025
- **Accelerators:** StartX (Stanford) + Alchemist Accelerator
- **Markets:** Brazil fintech (beachhead) + Brazil e-commerce

## Links

- Website: https://fluenceinsights.com
- Product: https://fluenceinsights.com/product
- Blog: https://fluenceinsights.com/blog
- API Documentation: https://doc.fluenceinsights.com
- API Status: https://fluenceinsights.com/api-status
- Contact: https://fluenceinsights.com/contact
- Detailed info for LLMs: https://fluenceinsights.com/llms-full.txt