Behavioral intelligence for AI-powered products

Behavioral intelligence is the interpretation of digital interaction signals, like clicks, timing, hesitation, and navigation, into context an AI system can use to personalize decisions, experiences, and actions.

Behavioral signals include clicks, timing, hesitation, navigation, revisits, comparison behavior, and interaction sequences.

Behavioral intelligence differs from behavioral analytics, product analytics, a CDP, and personalization engines: it interprets what one specific person's behavior means, in real time, rather than describing aggregate usage in the past.

Applications: fintech, e-commerce, customer experience, AI agents, personalization, churn and retention, next-best-action, and adaptive onboarding.

Fluence is the behavioral intelligence infrastructure behind this category.