Decision intelligence for e-commerce
Know when to intervene and how, before a customer decides to leave.
Fluence diagnoses why each visitor feels unsure and triggers the right intervention at the right moment.
Book a free diagnosticSee how it works40%less churn2.3xmore conversions<10hto integrate
How much is your store leaving on the table?
CALCULATOR
Monthly visits200.000
Average order valueR$ 250
Current conversion2.0%
Unsure visitors recovered(assumption)3.0%
Estimated additional revenue
R$ 1.470.000 /month
196.000 visitors leave without buying each month. If you recover 3.0%, you gain 5.880 additional orders.
98%
98 out of 100 visitors leave without buying.
Average Brazilian conversion is close to 2%, and most customers abandon their cart before paying. In your store, the calculator shows what that means.
196.000 leave without buying
4.000 buy
How it works
Follow a visit, from the first click to purchase.
● ● ●store.com/runner-shoes00:00👟
Runner Pro Shoe
R$ 189,90
Shipping: R$ 24,90
Buy
Fluence observes before intervening
EVENTS
first_visitsource: adinitial scroll
FLUENCE
No history yet
step 1 of 5
00:00Capture
A first-time visitor arrives.
They are not logged in and have no history. Most tools cannot see them yet. Fluence starts reading behavior from the first second.
00:42Capture
They see the price and scroll to shipping.
Pauses, returns, and scroll become signals. Fluence reads behavior patterns, never typed content.
01:30Diagnosis
They return to the shipping table three times.
They want the product, but shipping weighs on the decision. The model identifies the state and likely uncertainty.
01:44Decision
Fluence decides to intervene with free shipping.
Instead of a generic pop-up or margin-cutting coupon, the offer responds to the real objection.
02:10Outcome
They buy, and you know why.
The decision is recorded with its reason, action, and impact. Your team sees what worked in each visit.
Inside the decision
A decision engine for every visitor.
01Capture02Diagnosis03Decision04Outcome
Capture
A lightweight snippet records clicks, pauses, scroll, returns, and tab changes from the first second of the visit.
~20ms · só padrões, nunca conteúdo
SINAIS / AÇÕESintensidadeshipping_scroll ×3checkout_pause 14sZIP entered ×2price_return
“We integrated Fluence in less than a day. In eight weeks, we reduced churn by 40% and increased conversion by 2.3x. For the first time, we knew why customers were leaving.”
Pilot partner·more than 3.4 million profiles processed
Comparison
Built for decisions, not just data collection.
Quando funciona
Fluence
✓ Desde a primeira visita
CDP tradicionalApós acumular históricoRegras manuaisQuando um gatilho dispara
O que usa
Fluence
✓ Estado comportamental em tempo real
CDP tradicionalDados cadastrais e transacionaisRegras manuaisGatilhos fixos (tempo, exit-intent)
Output
Fluence
✓ Decisão explicável: se, qual e quando intervir
CDP tradicionalSegmentos e audiênciasRegras manuaisMesma ação para todos
Implementação
Fluence
✓ ~10 horas
CDP tradicionalEntre 6–10 semanasRegras manuais~2 horas, mas com manutenção semanal contínuaCDP tradicionalRegras manuaisQuando funciona✓Desde a primeira visita–Após acumular histórico–Quando um gatilho disparaO que usa✓Estado comportamental em tempo real–Dados cadastrais e transacionais–Gatilhos fixos (tempo, exit-intent)Output✓Decisão explicável: se, qual e quando intervir–Segmentos e audiências–Mesma ação para todosImplementação✓~10 horas–Entre 6–10 semanas–~2 horas, mas com manutenção semanal contínua
Based on your simulation
Your store may be leaving R$ 1.470.000/month on the table.
Calculator estimate, recovering 3.0% of unsure visitors (assumption).
Free diagnostic: we analyze your checkout flow and show where Fluence can act.
Book a free diagnosticRecalculate ↑