Insights and perspectives.

Behavior, decisions, and AI applied to e-commerce and digital platforms.

Latest articles

• How to Tell Whether an Intervention Worked, Without Fooling Yourself
• WhatsApp Sells, but Nobody Knows Why
• Manual Rules, a CDP, or a Decision Engine: What Each One Solves
• The Anonymous Visitor Is Not Invisible
• Sometimes the Best Intervention Is No Intervention
• Shipping Is Not a Cost Line. It Is Where the Purchase Is Decided.
• 98 of Every 100 Visitors Leave. What Were They Deciding?
• AI Memory Becomes Useful Only When It Knows What to Forget
• Consent Is Not the Same as a Behavioral Boundary
• E-commerce Personalization Breaks When It Treats Comparison Like Price Sensitivity
• A Reassurance Nudge Can Cost a Fintech More Than a Drop-Off
• Unlocking the Power of Behavioral Intelligence in Fintech and E-commerce