About Fluence
Every visit is a person deciding. We help stores see them.
Fluence turns behavior into decisions: it understands why a shopper feels unsure and chooses whether, how, and when to step in, before they leave.
Our thesis
AI sees data. Fluence sees people.
The missing layer between AI capabilities and human understanding.
Why we exist
Real personalization is still rare.
Most companies mistake segmentation for personalization. But the one deciding isn't an average user: it's a person, in a specific moment, with a specific doubt.
What most tools see
Segments, purchase history, and fixed triggers. The average visitor.
What Fluence sees
The person in this session: where they feel unsure, what weighs on the decision, and whether to step in.
How we build
Four principles behind every decision.
01
Problem first
We start with abandonment, churn, and stalled checkouts. The infrastructure comes after.
02
Behavior over self-report
Clicks, pauses, scroll, and returns say more than surveys or demographic assumptions.
03
Sometimes, don't intervene
Not every moment of uncertainty needs a coupon. Choosing not to act protects margin and experience.
04
Private by default
We read behavioral patterns, never content. LGPD and GDPR are product decisions.
Pilot results
When behavior becomes context, the impact shows.
Results from one specific deployment; they may not generalize to every product, industry, or user base.
3,4M
profiles processed
−40%
churn
2,3x
conversion
<10h
to integrate
Backed by
Stanford's startup incubator. Fluence was selected for its first AI cohort.
Accelerator for early-stage enterprise B2B startups.
A selective program for founders building the next generation of applied AI.
Want to hear what your visitors are telling you?
In a diagnostic, we show where your store loses decisions and what can be recovered.