Use cases

The right decision, at the right moment.

Six conversion, retention, and margin problems Fluence solves in e-commerce.

Cart abandonment

Every abandonment looks the same. The reason changes everything.

First visit

With no login or history, new visitors are invisible.

Churn prevention

You learn about a cancellation after the customer has decided.

Discounts

You're discounting shoppers who would buy anyway.

Personalization without history

Your CDP needs data you don't have yet.

WhatsApp commerce

Conversations become sales, but nobody knows why.

Inside each case

From signal to action.

Cart abandonmentFirst visitChurn preventionDiscountsPersonalization without historyWhatsApp commerce

Every abandonment looks the same. The reason changes everything.

Behavioral signal

Returns to the cart, long pauses on shipping, or uncertainty at checkout.

What Fluence does

Diagnoses price, shipping, trust, or doubt and answers the right objection.

Outcome

Recover carts without discounting shoppers who would buy anyway.

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